Plain-English AI Visibility Help

How to make your website easier for AI search tools to understand

Use this page alongside your AI Business Checker report. It explains the main fixes in simple terms so you, your web designer or your SEO person can apply them without guesswork.

llms.txt robots.txt Schema Content Trust signals

Start here

AI search tools need clear signals. Your website should make it obvious what your business does, where it works, why customers trust it, and which pages matter most.

1. ClarifyMake your services, location and business identity obvious on the page.
2. StructureUse headings, internal links, schema and guidance files to help machines read the site.
3. ProveAdd reviews, examples, guarantees, years trading and contact details where suitable.

Where these fixes go

HTML/PHP websites: upload robots.txt and llms.txt to the same public root folder as the homepage. Add schema inside the <head> section of the relevant page.

WordPress websites: upload robots.txt and llms.txt to the site root through hosting file manager/FTP, or ask the host/web designer. Add schema through your SEO plugin, header/footer plugin, theme header, or a dedicated schema plugin.

Important: after uploading, always test the live URLs in a browser, for example https://yourdomain.co.uk/robots.txt and https://yourdomain.co.uk/llms.txt. If they open publicly, the checker should detect them on the next scan.

llms.txt

What it is: a plain text file placed at /llms.txt on your website. It gives AI systems a clean summary of your business, important pages and service area.

Where it goes: upload it to the root of your website so it opens at https://yourdomain.co.uk/llms.txt.

What to check before upload

  • Business name is correct and consistent.
  • Website URL uses your preferred domain version.
  • Location/service area is accurate.
  • Priority pages point to real live pages.
Send to your web designer:
Please upload this llms.txt file to the root of my website and confirm it opens publicly at /llms.txt.

robots.txt

What it is: a file placed at /robots.txt that gives crawler instructions. It should not accidentally block important public pages.

Where it goes: the website root, so it opens at https://yourdomain.co.uk/robots.txt.

What to check

  • Important service pages are not blocked.
  • The sitemap line points to your real sitemap.
  • Private/checkout/admin areas can be excluded if needed.
Send to your web designer:
Please review and upload this robots.txt file, making sure it does not block important public pages.

Schema markup

What it is: machine-readable code, usually JSON-LD, that helps search engines and AI systems understand your business details.

Best first schema: LocalBusiness schema on the homepage, then Service and FAQ schema later where suitable.

What should match

  • Business name
  • Website URL
  • Email/contact details
  • Service area/location
  • Visible page content
Send to your web designer:
Please add the LocalBusiness schema from my AI Business Checker pack to the homepage or SEO/schema plugin settings.

Content clarity

AI tools need direct, readable content. Avoid vague homepage wording like “quality solutions” without explaining the exact service and location.

Improve these first

  1. Homepage opening sentence: say what you do and where you work.
  2. Service pages: one page per important service where possible.
  3. FAQ content: answer real pre-sale questions customers ask.
  4. Headings: use clear H1 and H2 headings, not generic labels.

Trust signals

Trust signals help both people and AI systems understand that the business is real, active and credible.

  • Contact details
  • Service area
  • Reviews or testimonials
  • Years trading
  • Project examples or case studies
  • Guarantees or professional standards where true
Run another AI website check